Many a times you might get stuck following a particular sales path. Your connection might have left or the decision making person is not responding via one path. You don’t want to let go of the opportunity. You should try alternate sales paths to reach the decision maker. This is where the mapping of an account, with alternate sales paths, makes it more effective and actionable. https://www.bizkonnect.com/blogs/make-your-ABM-account-maps-effective-and-actionable