You are looking on the quarterly stories. Revenue projections are robust. Your profits team is firing on all cylinders. The market is ripe for disruption. Then, the CIO walks in.   You check with, "How quickly can we launch a fresh, personalised shopper loyalty application? Our competitors are gaining ground." https://outsourcing46789.ssnblog.com/38362345/your-most-significant-competitive-edge-is-hiding-within-your-server-space