Brand strategy is a long-term plan that defines a company’s identity, positioning, and messaging to create a strong market presence. It involves target audience research, value proposition development, and consistent branding across all platforms. A well-crafted strategy builds trust, differentiates from competitors, and drives customer loyalty and business growth. https://www.viabrand.com.au/what-we-do/are-you-launching-something-new/brand-strategy/