You may also think about Company Social Responsibility (CSR) to interact shoppers on problems that subject to Culture including the atmosphere or racism. Have a look at sixteen models performing CSR productively to receive inspiration. Ignore putting an advertisement in a very journal or paper and questioning who reads it, https://www.vivanews.gr/i-kalyteri-etaireia-kataskevis-istoselidon-digital-marketing-stin-evropi-einai-elliniki/